What Every School Website Must Have: A 15-Point Checklist
A school website is often the first place parents form an opinion about your school. In a few minutes they decide whether to call, visit or move on to the next school. Use this checklist to make sure your website answers their questions and makes enquiring easy.
Essential pages
- 1. A clear homepage that says who you are, which classes you offer and where you are
- 2. Admissions: process, eligibility, important dates and an enquiry form
- 3. Fee structure, or a simple way to request it
- 4. Academics: curriculum, board affiliation and teaching approach
- 5. Facilities: classrooms, labs, library, sports, transport and safety
- 6. Faculty and leadership, with a message from the principal
- 7. Notices and circulars, kept up to date
- 8. Results and achievements: board results, competitions and sports
- 9. A photo and video gallery of real school life
- 10. Contact details with phone, WhatsApp, email and a Google map
Features that make a difference
- 11. Works perfectly on mobile phones, where most parents browse
- 12. Loads in a few seconds, even on slower connections
- 13. A visible "Admissions Open" banner and enquiry button during admission season
- 14. A WhatsApp chat button so parents can ask quick questions
- 15. An easy way for your staff to update notices, results and photos themselves
Common mistakes to avoid
Outdated notices from years ago, broken links, stock photos instead of your real campus, missing fee information and no clear way to enquire are the most common problems we see. Each one makes a school look less active and less trustworthy.
Don’t forget Google
Your website works best alongside a complete Google Business Profile with reviews. Make sure your school’s name, address and phone number match exactly on both.
Next steps
Go through this checklist with your website open on your phone. If several items are missing or hard to find, it may be time for a redesign that turns more visitors into admission enquiries.